While investing in an ICO, it is important to identify the core features of a project that differentiate it from the unscrupulous bunch of copycats.
For instance, consider Ethereum(ETH). It was a project which promised to create more interesting applications with blockchain rather than just transferring of funds. It’s no surprise that the project developers, Vitalik Buterin and team, were able to conduct the largest ICO till date.
You should look to avoid investing in an ICO which is a tad too similar to an established project. These ICOs often ride on the hype of other successful projects. For example, there were many ICOs that wanted to replicate the success of ETH with a focus on ‘smart contracts’.
Without an innovative or novel use case, these projects end up getting significantly less attention than their predecessors.